We create, build and work with brands to provide a holistic approach to communication through branding, working with our clients at all levels to provide integrated marketing and communication solutions that work.
Signalroom is a partnership of talented individuals whose unique mix of complementary experience and passion for understanding markets and trends lies at the heart of our business. Our culture is multi-disciplined, enabling us to provide an integrated multi-faceted solution to your specific challenges.
Jurgen has had extensive experience and exposure to both local and global brands in the South African, European and Far Eastern markets, having held senior positions in international communication groups such as FCB, TBWA Hunt Lascaris, Ogilvy & Mather RSTM, Network BBDO, and Grapplegroup.
Amongst others, he has been involved with brands such as Toyota, Outspan International, Plascon, MNET, SAB, Nissan, Microsoft and Engen.
Graham has substantial experience of brands and brand development in South Africa and the UK. He has held senior positions in Trademark Design, London and Grapplegroup in Johannesburg
Graham was instrumental in the repositioning of the Engen brand in South Africa, as well as brands such as Alpha Cement, Edgars, Nedbank and Illovo Sugar. Whilst at Grapplegroup he was the brand custodian for Microsoft in South Africa. Other brands worked on include M-Net, MTN, Castle Lager and Castle Milk Stout, as well as Capespan International, Lucozade, Horlicks, Aquafresh and SAPPI in the UK.
He has received numerous accolades for his work including SA Designer of the Year and two Loerie Grands Prix.
The key to creating a relationship between consumer and product is the development of clearly differentiated brands that communicate their core values and characteristics consistently at all levels of communication.
This ensures that communication efforts are coordinated in expressing key messaging, and are designed to build brand equity and add value from a solid foundation.
We believe that creativity and strategic vision should always be balanced by an active awareness of real business needs. From consumer audit and research, to costing and production, we identify with the commercial imperatives and objectives of the brands on which we work.
It is our ability to turn theory into practice, and to execute on concepts, on time and on budget that delivers our real competitive advantage.
Contact us to discuss how we can create the right signals for your brand.